The majority of horticultural shows incorporating a begonia section were held in the Central and West areas of Scotland, as were all meetings of the Scottish Begonia Society. To generate interest in the East of Scotland a group of Fife amateur growers, solicited by Matt Stobbs, met in Dunfermline on 21st February 1988, and as a result the East of Scotland Begonia Society was duly formed with 15 members and an executive committee comprising; - President Bill Nellies, Vice-President John Murray, Secretary Matt Stobbs and Treasurer Danny Sutherland.
To mark its first year in existence a begonia display was incorporated in the annual show of Dunfermline Horticultural Society in the Glen Pavilion, Pittencrieff Park, Dunfermline. Then in 1989 the Society staged its own annual begonia show in conjunction with Dunfermline Horticultural Society. A number of trophies had been donated and the standard of exhibits was very high for a new society. It has been a basic principle of the Society to promote female members and they have played a significant part in the development of the Society, winning many trophies, including Best in Show.
As a result of a successful society, annual horticulture shows in Dundee, Glenrothes, Leven, and Cupar have an extended begonia section in their schedules and there is no doubt that this has enhanced the attraction of these shows to exhibitors and the general public alike.